
Ah,
Sport magazine. Free every Friday morning from a smiley lady outside the station.
For a few years during the nineties there was a great general sport magazine called Total Sport (edited by
Danny Kelly, apparently once married to
Hazel O'Connor! I didn't know that) which covered a variety of sports in an in-depth, interesting and informative way. It failed because British magazine buyers apparently can't focus on more than one sport at a time, or at least won't part with money to do so. When
Sport came along late last year I thought that we might have a successor to that late lamented mag. And free! My favourite price, as that attractive older woman in the
Somerfield advert used to say.
How wrong I was. It's just an excuse to sell advertising like all the rest. Articles are short and facile and most are flogging something either implicitly or explicitly ("Preview
Sport - brought to you by L'Oreal Paris Men Expert", "Mazda and The London Triathlon").
Best of all is the regular feature on the wife or girlfriend of a sports star - this week,
Bec Cartwright, wife of
Lleyton Hewitt and apparently ex-
Home And Away (I wouldn't know, I'm a
Neighbours man myself). I couldn't work out whether this was a sop to the ladies or an excuse to show a pretty lady in a bikini, and then I read the closing line of the first para:
"A nubile young thing with a tenuous link to sport who looks good in their pants? Bingo! Woof!! Etc!!!"
I think that should be the new name for the feature, actually - "A nubile young thing with a tenuous link to sport who looks good in their pants - brought to you by Flashermac Raincoats".
But perhaps the ultimate giveaway about the whole farrago is that the magazine took a
one month summer break. Not enough sport
in summer for them to cover? No, not enough commuters for them to inflict their advertising on during the traditional holiday season.
Back after the Bank Holiday with some carefree posts about kittens and fluffy things to counterbalance this week's heaviosity.
On the discman today: AM -
Wire Chairs Missing PM - Wire 154